In the UAE, your brand belongs to whoever registers it first, not whoever used it first. If you have been trading under a name without a trademark, someone else can file it tomorrow, and you would be the one infringing. That single rule, first-to-file, is why trademark registration belongs in your setup sequence, not on […]
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A holding company, a foundation, and an SPV are not three names for the same thing. They solve different problems, and the wrong pick costs you twice: once to set it up, once to unwind it. Yet most of the advice you will find online defines the three structures in isolation and leaves the actual […]
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A founder spends thirty years building a trading business from a two-person office in Deira into a group operating across three emirates. He has a registered will. He has a holding company. He assumes succession is handled. Then a peer’s family company implodes in year two of the second generation, not over money, but over […]
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You just got your e-commerce licence. You list your first 10 products on Amazon.ae. The first sale comes in within hours. AED 100 product. You check your payout notification expecting something close to AED 100, maybe AED 90 after Amazon takes their cut. The number reads AED 67. You stare at it. Where did AED 33 go? You dig into the […]
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